If you’re a business owner who is looking to get more leads and customers from your local area, ranking on the Google Maps is a must. In this blog post, we will be discussing the 4 step formula that we use to help our clients rank on the Map, regardless of how competitive their market is. We’ll also cover some of the most common issues that prevent businesses from ranking, as well as ways to develop your authority and consistency with your NAP profile.
The #1 issue that could be preventing your company from ranking on the Map in your area.
One of the most common issues we see with businesses who are trying to rank on the Google Maps is inconsistency with their NAP (Name, Address, Phone Number) profile. When your NAP information is not consistent across all directories and listings, it confuses Google and makes it more difficult for them to trust your business. This can be a major obstacle to ranking on the Maps, so it’s important to make sure that your NAP profile is consistent across all listings.
One of the key ingredients for a top-three listing on the Google Maps is developing your authority through citation development. Citations are listings of your business on directories and other websites. The more high-quality citations you have, the more authority your business has in the eyes of Google. You can develop your citations by manually submitting your business to directories or using a citation-building service.
How to properly claim & optimize your Google My Business listing beyond just setting up a profile.
Another important factor in ranking on the Google Maps is optimizing your Google My Business listing. Beyond just setting up a profile, you can optimize your listing by adding photos, videos, descriptions, and other relevant information. You can also use keywords to help your business show up for relevant searches. You should also make sure to regularly update your listing with new content to keep it fresh and relevant.
The best way to get positive customer reviews & testimonials that will help your business rank higher on the Google Maps.One of the best ways to get positive customer reviews is to offer a great product or service at a fair price. You can also encourage customers to leave reviews by making it easy for them to do so. Make sure you have a link to your Google Maps listing on your website and social media profiles, and make it clear that you’d appreciate a review.
How to develop your authority through proactive citation development & the best tools to automate the process.
Citations are one of the most important factors in ranking on Google Maps. You can develop your authority by claiming and optimizing your listing on directories like Yelp, TripAdvisor, and Foursquare. You can also use tools like Moz Local and Whitespark to help you automate the process of building citations.
The importance of tracking your progress & using the right KPIs to measure success.
If you want to rank higher on the Google Maps, it’s important to track your progress and use the right KPIs to measure success. Some of the most important KPIs include organic traffic, click-through rate, conversion rate, and customer satisfaction. Use these KPIs to track your progress and make sure you’re on track to reach your goals.
How to identify inconsistency with your NAP profile and how to clean it up for
One of the most important factors in ranking on the Google Maps is your NAP profile. NAP stands for name, address, and phone number. If you have inconsistencies in your NAP profile, it can hurt your ranking. You can clean up your NAP profile by making sure all of your listings are accurate and up-to-date. You can also use a tool like Moz Local to help you track and clean up your NAP profile.
By following our proven four-step formula, you can rank higher on the Google Maps and get more customers for your beauty business – even in the most competitive markets. If you optimize your listing, build citations, and track your progress, you’ll be well on your way to success. Try it today and see the results for yourself!
*If you’re looking for help with ranking your beauty business on the Google Maps, feel free to contact us. We’d be happy to share our proven tactics and strategies with you. Thanks for reading!*
Do you want to learn more?
Check out our blog post on The Top 18 Ranking Factors for Google My Business: _______ for more tips on how to grow your business online.
Or, if you’re ready to take your beauty business to the next level, contact us today and let us show you what we can do. We specialize in getting businesses ranked on the Google Maps in highly competitive markets. Thanks for reading!
